MAZEN
SWAIRJO
CTO, Trifid Media·Founder, MAZE Software Development
I build the systems companies run on — the CRM holding the pipeline, the platform running payroll, and the sites standing in front of them.
Enterprise sales CRM running a media group across ten countries.
- backend functions
- 272
- leads under management
- 189K
- entity schemas
- 94
Multi-country HR platform running payroll, biometric attendance and lifecycle.
- cloud functions
- 144
- entity schemas
- 41
- legal entities
- 11
Channel-based applicant tracking feeding candidates straight into HR records.
- candidates in one import
- 3,703
- migrated, zero loss
- 1,022
- recruiting channels
- 14
Self-hosted WhatsApp gateway pushing CRM events and extracting inbound CVs.
- production sessions
- 2
- messages per nightly sweep
- 5,000
- watchdog interval
- 5 min
Agency site with a live talent roster fed safely from a CRM.
- page routes
- 11
- models on the live roster
- 127+
- site components
- 21
A data-mirroring toolkit that caught a migration about to orphan production.
- production incident prevented
- 1
- record backfill cap
- 5,000
- abort guards
- 2
The record — counted, not estimated
- Leads under management
- 189,000
- Backend functions in production
- 677
- Lines of code shipped
- 275,000
- Systems and sites live
- 26
- 10
- Countries
- 11
- Legal entities on payroll
- 9
- Payroll currencies
- 229
- Entity schemas modelled
- 32
- RBAC roles enforced
- 3,703
- Candidates in one import
Built for
- 68 Reserve
- Al Maskoof Al Iraqi
- Amarah
- D.Arc Advanced Company Ltd.
- Hermes Industries
- On-Site Car Battery
- Six Seven — The Social House
- The Green Currency
- Tilt Media
- Trifid Media
- Trimodels
- VYROO
- Zarvan
01 — The backbone
Five platforms, one estate.
I am CTO at Trifid Media, a media group operating across ten countries. The internal platform estate is mine end to end: the sales CRM, the HR platform, the applicant tracking system, the influencer CRM, and the agent systems that sit on top of all of them. Architecture, schema, backend functions, deploys.
None of it is a demo. The HR platform runs payroll across eleven legal entities in nine currencies. The CRM holds the pipeline and gates every read by country and role. People are paid, quotations are approved and leads are claimed on this software every working day — so the engineering standard is set by the consequence: a bad deploy costs someone their salary run.
- Backend functions · CRM
- 272
- Cloud functions · HRM
- 144
- Entity schemas
- 94 / 41
- Leads under management
- 189K
- Legal entities
- 11
- Currencies
- 9
- RBAC roles
- 32
- Countries
- 10
02 — The studio
Platforms, agents, and the sites in front of them.
MAZE Software Development is my own company — the arm that takes outside work. The same platform engineering that runs the group internally, applied to a client's problem: a system that has outgrown its build, a pipeline nobody trusts, or a brand that needs a site made for it rather than adapted to it.
- 01
Platforms
CRM, HRM and ATS builds — entity model, role scoping and the backend functions underneath, not a dashboard over someone else's schema.
- 02
Agents & automation
Orchestrators, gateways and pipelines that run unattended: routed models, idempotent workers, and degradation that fails quiet instead of loud.
- 03
Brand sites
Built to a client's identity rather than a template, with the engineering held to the same standard as the design.
- 04
Migrations & rescues
Moving live data without losing a row, and taking over systems that have outgrown the build they started on. A migration that isn't verified end to end hasn't happened.
- 05
Integrations
Payment, accounting, messaging and biometric hardware wired into the platform — Stripe, Xero, QuickBooks, WhatsApp, BioTime — so the data arrives on its own instead of by spreadsheet.
- 06
Fractional CTO
Owning the estate rather than advising on it: architecture, access control, deploy discipline and the call on what not to build.
ClientsTrimodels · D.Arc Advanced · Hermes Industries · Six Seven · Al Maskoof Al Iraqi · VYROO · Tilt Media
03 — Contact
Available for systems that have to stay up.
Platform architecture from the entity model up. Rescuing systems that have outgrown the build they started on. Fractional CTO work where someone has to own the estate rather than advise on it. And brand sites where the engineering has to match the design.
Dubai, UAE
04 — Live walkthrough
See it run on your business.
Not a slide deck. A live CRM, screen-shared, loaded with the pipeline your sector actually runs — leads, quotations, payroll, whichever part applies to you. Roughly thirty minutes, and you can interrupt at any point.
Pick a slot below and I’ll confirm by email. If nothing fits, write to me directly.